How can you help drive more attendee traffic to booths? This post gives you clever tactics to make your exhibitors happy.
I recently received a message from a reader, Maria, that caught my attention:
I love your blog and the new ideas it gives my team. I run an annual conference with an exhibition of 40+ booths. We get a lot of comments that we need to do more to get the delegates visiting the booths but I am coming up short on how I can do this, unless I physically drag them round myself! I was wondering if you have written any blogs with some ideas on this?
Good question Maria. It cost me a couple of weeks of research, but I thoroughly enjoyed investigating this topic.
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