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Drive More Attendees to Exhibition Booths

Drive More Attendees to Exhibition Booths

How can you help drive more attendee traffic to booths? This post gives you clever tactics to make your exhibitors happy.
I recently received a message from a reader, Maria, that caught my attention:
I love your blog and the new ideas it gives my team. I run an annual conference with an exhibition of 40+ booths. We get a lot of comments that we need to do more to get the delegates visiting the booths but I am coming up short on how I can do this, unless I physically drag them round myself! I was wondering if you have written any blogs with some ideas on this?
Good question Maria. It cost me a couple of weeks of research, but I thoroughly enjoyed investigating this topic.
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