[caption id="attachment_10" align="aligncenter" width="300" caption="Dubai photographer"][/caption]The second half of day two of my seminars addresses the business side of fashion photography. I jump in by reminding my students that one of the biggest mistakes photographers make is forgetting that fashion photography is a business, like any other business, and the purpose of being in business is to obviously make money. That’s kind of a no-brainer, right? We are all aware that we need to generate revenue in order to survive. However, after reminding my students of the importance of remembering that this is a business, I then ask them WHY they are interested in pursuing fashion photography. I mean, why aren’t they interested in say, food photography or portraiture, weddings or cars? Aside from teaching at my seminars, I also answer a huge amount of emails. And again, I ask the people emailing me with questions about how they can make it as a fashion photographer, why are they interested in fashion photography as oppose to other avenues of photography. What baffles me is not very many people can answer that question. What IS fashion photography? I mean, the answer is right there: FASHION photography is about the fashion. It’s the business of photographing the fashion for either editorial or advertising purposes. It’s about selling the clothes! The CLOTHES!!!